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GEOFencing Advertising
Simply getting people into your store can be one of the biggest challenges for a retail business. Geofencing is an incredibly valuable tool that takes out the tediousness and frustration of narrowing down your market, targeting only those who are receptive to your advertising and are well on their way to making a conversion before you’ve even made an impression on them.
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Why partner with rmarketing™ for your GEO Fencing Advertising?
In today’s digital era, traditional marketing just doesn’t cut it anymore. Modern technological advancements–from the Internet to cellular phones to mobile GPS–have resulted in a sort of paradigm shift in the marketing realm, necessitating new approaches, methods, and ways of thinking in order to increase traffic, capture leads and convert customers online.
The Web space for consumer products and services is vast and densely populated, complete with millions of scrupulously selective buyers on one side and the many businesses competing for their patronage on the other. Some operations, such as e-commerce companies with online stores, can benefit greatly from a national digital marketing campaign. Others, such as any small business with a physical storefront, will find a locally-based strategy to be the best investment of their resources.
There are many facets to a local marketing campaign, and many tools that can be used to help drive customers to a location. One tool that is rapidly growing in popularity is geofencing, which uses predetermined geographic boundaries to target local customers. Geofencing is a form of proximity marketing whereupon customers are targeted based on how close they are to the business.
Here’s how it works: first, a specific area is selected to target. For local businesses, this is often the radius surrounding their storefront. When a potential customer enters this area–the “geofence”–a geofencing app will trigger a programmed action on the customer’s smartphone. This could be anything from a text message to a displayed ad, and can be triggered either automatically or when the customer conducts a mobile search.
Because an unwarranted text message or pop-up ad can be a major turn-off for mobile users, geofence marketing is highly contextualized and personalized, targeting only customers who are actively seeking a product or service in close proximity to a business who can provide it. Relevancy is critical, and therefore geofencing requires significant research and analysis into local markets to make campaigns as targeted as possible.
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If you hired rmarketing™ for GEO Fencing Advertising, what would that look like?
A well-executed geofencing campaign can have a positive impact in the following ways:
- Higher conversion rates
- Better customer analytics
- Higher ROI on ads
- Improved social media effectiveness
- Wide ad reach via mobile apps
- More accurate conversion tracking
Moreover, geofencing provides substantial insight into market research, as it makes it easier to study the behavior of your local customers. By analyzing where, when, why, and how a customer goes from point A, where they first viewed an ad or message, to point B, entering a storefront, businesses can have a better understanding of how customers navigate their sales funnel.
Geofencing Advertising
Frequently Asked Questions
How does geofencing work?
Geofencing uses specialized location detection technology to pinpoint consumers in your area, allowing your business to send highly personalized promotions to those customers.
How accurate is geofencing?
Geofencing accuracy varies; iOS and Android-native location detection is not as accurate as that of proprietary location detection technology
How effective is geofencing?
Geofencing tends to be very effective in that it targets consumers who are both nearby and already in the conversion pipeline for your product or service.
What is a geofence?
A geofence is an RFID, GPS or WiFi-generated virtual boundary around a geographical area that allows businesses to trigger a certain action on mobile phones when a user enters or exits that area.
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Let's Find You The Right GEOFENCING Partner Your Company Deserves
Geofencing is a relatively new marketing strategy that is still in the early stages of adoption, but it is growing. When we consider that the average consumer spends 5 hours a day on their mobile device, and that geofencing is compatible with 92% of these devices, it’s hard to argue against its utilization.
To get started with a geofencing campaign, contact rmarketing™ today. Call now for a free SEO consultation at 1-888-739-9561
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