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Content Development
rmarketing™ offers content development services that include blogging, social media posts, press releases, and more. Being SEO experts, we understand the huge role content has to play in search engine rankings, and have helped dozens of our clients successfully utilize content strategies that resulted in higher rankings and more leads.
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Why partner with rmarketing™ for your Content Development?
Google has been notoriously secretive regarding their search algorithm and the factors it considers when ranking websites. One thing that they’ve been outspoken and clear about, however, is the weight of high quality, relevant content on rankings position, and it’s a considerable weight indeed.
Google themselves have consistently stated that content that is highly relevant to a search query–that is, content that directly answers a question, fulfills a need, or otherwise serves some useful purpose to a user–is the number one ranking factor in search engine optimization.
There are some 200 ranking factors that Google considers in its ranking algorithm. While technical elements like site speed and meta data are hugely influential, quality content that is relevant and engaging is the most important ranking factor in Google This isn’t all that surprising when we consider that the entire reason for a search engine’s existence is to provide answers to queries with the most relevant information possible.
There is wide consensus amongst the SEO community that content and content relevancy have become increasingly more important with every new algorithm update from Google. Search through any given timeline of updates and you’ll find multiple instances where content is specifically referenced by Google as a crucial factor in their ranking system.
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If you hired rmarketing™ for Content Development, what would that look like?
Blogging is now more crucial than ever for SEO, and every business with a website should be doing it. On top of being valuable sources of information, more blogs means more indexed pages, and that can be good for rankings. A HubSpot lead generation study of 1,400 company websites found that increasing the number of indexed pages on your website by 50 to 100 can lead to double digit lead growth.
More blogs also means more traffic. A similar study, also conducted by HubSpot, found that companies who blog 16 times or more per month receive 3.5 times more organic traffic and 4.5 times more leads than those who only post 0 – 4 times per month.
BIt’s easy to write a blog. What’s not so easy is writing a blog that captures the attention and interest of your target audience. Content needs to tell a compelling story and tell it well. An effective content strategy will engage the reader on both an informative and emotional level, establishing your business as a source of information that is both useful and that resonates with the people reading it.
Usefulness to the reader is a base requirement for any blog post. In addition to its informational value, a blog post should steer the reader towards a conversion, but not in too direct a manner. Finding the delicate balance between the educational and promotional undertones of a blog post requires expertise that only years of content development can provide.
Content Development
Frequently Asked Questions
Why is content development important?
Consumers on search engines are looking for highly informative and relevant answers to their questions. Content development shows your audience that you are a trusted source of this valuable information.
How often should i blog?
It only takes one to four blog posts a week to begin seeing results. For larger businesses, once a day or even multiple posts a day may be necessary.
What makes quality content?
Informational value, relevance, engagement, grammatical correctedness and writing style all play into high quality content development.
How do I create a content plan?
Every good content plan starts with defining your goals and researching your audience. Determine what type of content you want to develop, then create a schedule for releasing it.
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Let's Find You The Right Content Development Partner Your Company Deserves
rmarketing™ has that experience, and can help you succeed with a top-notch content development plan tailored to your needs. If you’re ready to see what quality content can do for your business, contact us today. Call now for a free SEO consultation at 1-888-739-9561.