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rmarketing™ connects our clients to Content Marketing professionals who have the experience, skills and intuition to develop and implement content marketing strategies for all businesses across all industries. Our content marketing experts have helped dozens of small and large businesses tweak their content for voice and tone, providing a consistent brand image with relevant information that engages their target audience.
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Why partner with rmarketing™ for your Content Marketing?
The World Wide Web is an astronomically massive storing house for information. With billions of active users around the world, each with the ability to post virtually limitless original content on multiple platforms, the size and scope of data on the Internet is truly mind-boggling.
The rate at which content is being churned out on the Web is best described by the numbers: every day, roughly 10 million blogs are posted and over 3 billion images are shared, and every minute, 300 hours of video are uploaded to YouTube. In other words, for every minute of time that passes on Earth, an additional 18,000 minutes of video content is added to the YouTube archive.
Given the insane amount of content being generated online every minute, it’s natural to think that some of it will never be seen by human eyes. Interestingly enough, the vast majority of online content (91%) gets zero organic traffic from Google, according to an Ahrefs study of over a billion web pages.
This means that even if you are releasing fresh, quality content on a daily basis, it may very well never be viewed by anyone. Considering the time and effort it takes to create this type of content, this would constitute a significant waste of resources. This is why content marketing is imperative for any business who plans on releasing content as part of their digital marketing efforts.
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If you hired rmarketing™ for Content Marketing, what would that look like?
The essence of content marketing is creating engaging content that provides value to the targeted reader in one way or another. This can be in the form of a blog or social media post, YouTube video, podcast, and some other form of online media.
The overarching goal of content marketing is to increase conversions by creating and building upon a sense of value in your customers; by demonstrating that you are a source of relevant, useful information to them, they are that much more likely to purchase your product or service.
On top of this, the sense of trust that is built using a successful content marketing strategy will lead to increased brand loyalty, as consumers often do repeated business with companies that they come to trust.
An effective content marketing strategy will act like a funnel, reigning in new customers, capturing their attention and then ultimately getting them to convert. To keep a potential customer engaged and on track within the funnel is a complex and intricate process that only an experienced content marketer can tackle.
Being SEO professionals, we’ve seen the impact that high-quality content can have on search rankings, and it’s far larger than is needed to justify a content marketing strategy for any and every business with an online presence.
Frequently Asked Questions
Why is content marketing important?
Search engines place highly relevant, engaging content above all else when it comes to ranking factors. Providing a steady stream of informative, rich content is the best thing you can possibly do to curry favor with Google.
What is the purpose of content marketing?
The overall goal of content marketing is to engage with your target audience through high-quality, informational content, establishing your brand as a leading voice in your industry.
How is content marketing done?
Blogging on a regular basis, and promoting those blogs using a variety of channels and platforms, is one example of how content marketing is done.
What are the benefits of content marketing?
By increasing customer engagement, content marketing can effectively build brand awareness, improve search rankings, and increase website traffic.
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Let's Find You The Right Content Marketing Partner Your Company Deserves
If you’re a business owner looking to increase customer engagement, conversions, and brand loyalty with content marketing services, contact rmarketing™ today. Call now for a free SEO consultation at 1-888-739-9561.