Real Estate SEO
rmarketing™ has been conducting local SEO for real estate agencies and independent agents alike since our inception. In fact, real estate agents are amongst the most common types of clients that contact us for our services. The market for local real estate is fiercely competitive, requiring a robust and professionally developed local SEO campaign that is multi-faceted and dynamic. rmarketing™ has years of experience researching, developing and executing successful local SEO campaigns for real estate entities large and small.
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SEO in the Real Estate industry
get your business ranked above your competitors
As a Colorado-based digital marketing company, we’re no strangers to the real estate industry. With Denver being rated 2nd in the top millennial boomtowns in the US, we’ve seen firsthand the massive influx of young adults moving to the area, many of whom are entering the housing market for the first time. This has created a real estate industry in Colorado characterized by hypercompetition.
Such a competitive space necessitates significant investment in marketing operations, particularly digital marketing campaigns. When we consider that 86% of homebuyers regard the Internet as the best source of information when buying a home, and that 44% of homebuyers look to the Web as the very first source of this information, the need for a strong Internet presence as a real estate agent or agency becomes crystal clear.
In its entirety, real estate in America amounts to a staggering $27 trillion industry, with over 2 million real estate agents in the United States alone. The very nature of real estate establishes it as an overwhelmingly local enterprise; the median distance between a newly-purchased home and a previous residence is a mere 15 miles. In densely-populated cities, the distance is likely even lower. Statistics like these indicate that in order to effectively reach and engage with homebuyers in their area, real estate agents need to invest in local SEO.
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rmarketing™ for the Real Estate industry
SEO Broker’s local SEO services for real estate agents include:
- An initial audit to determine the SEO state of your real estate website as it currently exists
- Keyword research to determine which terms and queries your target market is using to search for properties or agencies
- Optimization of Google My Business and Google Maps listings, as well as other online real estate directories
- Content creation in the form of high-quality blog posts that engage with local homeowners and homebuyers
- Expanding your real estate business’ citation portfolio through backlinks, testimonials, reviews, etc
- Analyzing campaign performance and key metrics through various analytics tools
This only represents a portion of our SEO service offerings, as each real estate business is unique and requires an SEO campaign that is highly customized to meet their goals.
Though not part of our core SEO services, rmarketing™ also offers (and highly recommends) social media marketing for real estate agents. There’s a reason 77% of real estate businesses use social media; it is one of the most effective online marketing tools when it comes to customer engagement and retention. By maintaining an active social media presence that includes regular posting of quality content, responding to customer feedback, and promoting your services across multiple social platforms, your real estate business can and will see an increase in web traffic and new customers.
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Improve site performance, search engine visibility and social media lead generation!
SEO
Our search engine optimization services can help increase your business’ visibility in search engines, drive more traffic to your website, and increase conversions.
content
We create relevant, engaging content that captures and holds your audience’s attention, builds website authority and establishes your brand as an industry-leading voice.
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We implement powerful social media campaigns that increase brand awareness, loyalty, and trust on social platforms.
Real Estate SEO
Frequently Asked Questions
Why Is SEO Important for Real estate?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF real estate BUSINESSES CAN benefit from SEO?
People who want to sell or buy a home do a fair amount of local online research to learn about neighborhoods and cities to help them be informed before choosing a real estate agent to work with.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
How Are realtors Websites Ranked?
Websites and pages are ranked in search engines by using a complex algorithm which takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL real estate SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.
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As a notoriously competitive industry, real estate is not for the faint of heart or willpower. It requires constant promotion to separate your agency apart from others and generate new leads. With SEO services for real estate agents from rmarketing™, our clients are granted some reprieve from the hustle and bustle of digital marketing, allowing them to focus on fulfilling the American dreams of their buyers.