Barb Senkala

what is local seo

What is Local SEO?

When it comes to developing a search engine optimization strategy, clear goals must be established. This includes determining the target market of the SEO campaign, and weighing the benefits of a national vs. a local focus. While national, enterprise SEO campaigns are more beneficial to large operations–such as corporations with countrywide distribution–small businesses who already …

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what is google my business

What is Google My Business and Why Should I Utilize It?

Establishing a verified business through Google My Business is one of the easiest ways to optimize your online presence.  Google My Business (GMB) is a business listing on Google that allows essential company information to be output by Google in a variety of different features. You can include your business name, contact information, and business …

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types of digital marketing

What Other Marketing Should I Be Doing to Supplement SEO?

Digital marketing strategies are becoming a big, important part of businesses, both small and large. A good SEO campaign is vital for getting your business found on Google. Still, there are other marketing strategies worth exploring to create brand awareness and to help your company to connect with customers online. Digital marketing strategies help businesses …

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