Do you know you need SEO, but not sure where to get started? When choosing an SEO company, there are a few factors to take into account. Not all SEO companies are created equal; in fact, some are questionable in that they may be more fluff and marketing focused over getting their hands too dirty with the SEO side of things.
Your business is your livelihood, and you can not afford to trust its success to just anyone. To eliminate some of the confusion, SEOBrokers has compiled a list of four questions that you should ask when considering how to choose an SEO company for your business and your industry.
Do They Have The Tools to Help Your Business Grow?
When hiring an SEO, the agency you hire should have the tools and the human resources it takes to help your company grow online. A single SEO consultant will not be able to take them on alone. A trustworthy SEO agency will have a team of well-seasoned SEO-specialists, content writers, developers, and digital marketing experts.
Three essential areas of expertise to look for are a Technical SEO department, a team of content writers, and a group of outreach specialists.
How Does Your SEO Company Build Links?
How your SEO company goes about building backlinks to your website is crucial. So crucial that if not done the right way, Google can penalize your website.
When shopping for an SEO company, make sure you know how they are getting their backlinks. If a company is offering the following, it’s best to part ways with them right then and there.
- Automated links – low-quality links produced using automated tools, and they are viewed as spam by Google.
- Bulk Paid Links – a method that involves paying a supplier to create these links in batches.
- Site Link Farms – used by some SEO companies who link to your website by creating many pages with poor content.
When looking for your perfect partner, rmarketing™ makes sure that the company is fully transparent on how they gain their links. If they avoid disclosing this information, this could mean they are doing it against Google’s guidelines, and you need to avoid them.
Does Your Prospective SEO Company Keep Up with the Industry?
Does your SEO company stay on top of industry tactics, continuously experimenting and trying new ways to get their clients to the top? With the ever-changing Google algorithms, what got your site ranked five years ago, may not hold today. Look for an SEO company that is on top of the industry and can provide proven results.
Why Does SEO Pricing Vary so Widely Between Agencies?
Be wary of companies that charge too little for SEO. An untrustworthy agency will cost you very little and most likely cannot afford to pay for experienced employees nor the right tools to do the job correctly.
For a low-end SEO agency to prove they are doing an excellent job for little money, they may try to rush the SEO results. The only way to get quick results is to employ black hat tactics, which will eventually end in your website getting a Google penalty. It is essential to do your research and be wary of companies that guarantee top rankings positions within a short period. SEO, if done correctly, can take a minimum of three months.
Let rmarketing™ Work For You
rmarketing™ has only the most trusted partners that have proven results and quality reviews. We do comprehensive background checks on each of our partners to ensure they are showing results for keywords with high search volume and have the best tools to complete technical audits on your website. SEO companies who use free tools are a red flag in that they don’t invest in their research and are not getting the full comprehensive report on your organic search campaign. You may see this a lot in web design companies who say they do SEO. When finding your partner, rmarketing™ makes sure that your partner specializes in SEO, not just one of the many services they offer.
Choosing the right SEO Company is critical to the success of your online business. Let rmarketing™ help do the legwork for you by connecting you to the perfect partner. Contact us today to get started.
